Effective date: December 17, 2018
Information Collected by BE and How We Use It
Information You Provide to BE – BE collects information that you voluntarily submit to BE through the Service. For example, we collect information when you contact us to inquire about our products and services. The information we collect may include information that identifies or could identify you (whether alone or in combination), such as your name, email address, physical address, or phone number. Do not submit any information to us that we have not requested.
Information Collected Automatically – BE also automatically collects certain information about your device and how your device interacts with our Service. Examples of this type of information include your device’s IP address and other device identifiers, the type of internet browser you are using on your device, the type of operating system application software and peripherals you are using on your device, the domain name of the website from which your device linked to our Service, and your browsing habits on and usage of the Service through your device.
- Data brokers from which we purchase demographic data to supplement the data we collect;
- Social networks when you reference our Service or grant permission to us to access your data on one or
- more of these services;
- Partners with which we offer co-branded services or engage in joint marketing activities; and
- Publicly-available sources such as open government databases or other data in the public domain.
For further information on Third-party Services, see the section entitled “Third-party Services and Policies”.
How We Use Information
BE uses information we collect through the Service for our legitimate interests, including the following purposes:
• To manage our Service;
• To perform services requested by you, such as to respond to your comments, questions, and requests, and provide customer service;
• To send you technical notices, updates, security alerts, information regarding changes to our policies, and support and administrative messages;
• To prevent and address fraud, breach of policies or terms, and threats or harm;
• To monitor and analyze trends, usage, and activities; and
• To improve the Service or other BE websites, applications, marketing efforts, products and services.
We also use information about you with your consent, including:
To send you direct marketing about our products, services, offers, promotions, rewards, and events we think you may be interested in;
• To provide you with advertisements tailored to your interests; and
• To fulfill any other purpose disclosed to you and with your consent.
We may use information that does not identify you (including personally identifiable information that has been deidentified) without obligation to you except as prohibited by applicable law. For information on your rights and choices regarding how we use your information, please see the section entitled “Your Rights and Choices” below.
We strongly believe in both minimizing the personal information we collect and limiting its use and purpose to only that (1) for which we have been given permission, (2) or as necessary to improve and deliver the Services, or (3) as we might be required or permitted for legal compliance or other lawful purposes. BE shares information we collect through the Service as follows:
Third-Parties – We may share your information with third-parties for purposes of providing you with advertisements tailored to your interests.
Merger or Acquisition – We may share your information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets or transfer of all or a portion of our business to another business.
Cookies, Tracking and Analytics
Third-Party Services and Policies
Third-party Disclosure – We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Our Service contains content from and hyperlinks to websites, locations, platforms, and services operated, owned, and maintained by third parties. (“Third-party Services”). In addition, our Service contains features that allow you to interact with, connect to, or access our Service through certain Third-Party Services and third-party devices (“Third-party Features”). For example, you use a Third-Party Feature when you “like” or “share” content over social media through our Service. Remember that third parties may use Tracking Technologies to independently collect information about you and may solicit information from you. Also, if you use a Third-Party Feature, both we and the applicable third-party may have access to and use information associated with your use of the Third-Party Feature.
If you publicly reference our Service on a Third-Party Service (e.g., by using a hashtag associated with BE in a tweet or post), we may use your reference on or in connection with our Service. Our Service also contains cookies operated by third parties. For example, analytics services, such as Google Analytics, may use Tracking Technologies on our Service to help us analyze your use of the Service, compile statistic reports on the Service’s activity, and provide other services relating to Service activity and internet usage.
We take reasonable steps to help protect the security of your information. To help prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we have put into place physical, electronic, and managerial procedures. However, due to the inherent open nature of the Internet, we cannot guarantee the security of your information collected through the Service.
This Website is for people 18 years of age and older. If you are under 18 years of age, please do not submit any information to BE without the consent of a parent or guardian. BE does not intentionally collect any information about children as defined by the U.S. Children’s Privacy Protection Act (“COPPA”) in a manner that is not permitted by COPPA. If a parent or guardian learns that a child has provided us with personal information, that child’s parent or guardian should email us at [email protected] or send us a letter to the mailing address in the section entitled “Contact Us” below.
California Resident Privacy
Users are able to change their personal information:
• By emailing us
• By calling us
How does our site handle do not track signals? We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser
mechanism is in place. California’s “Shine the Light” law permits customers in California to request certain details about how certain types of their information are shared with third parties and, in some cases, affiliates, for those third parties’ and affiliates own direct marketing purposes. Under the law, a business should either provide California customers certain information upon request or permit California customers to opt-in to, or opt-out of, this type of sharing.
BE may share personal information as defined by California’s “Shine the Light” law with third parties and/or affiliates for such third parties’ and affiliates’ own direct marketing purposes. If you are a California resident and wish to obtain information about our compliance with this law, please e-mail us at [email protected] or send us a letter to the mailing address in the section entitled “Contact Us” below. Requests must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code.
Please note that BE is not required to respond to requests made by means other than through the provided e-mail address or mail address.