WOOD DRAGON HOARD

Brilliantly Branded – A Figured Wood Treasure Trove

SCOPE OF WORK

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Brand Identity Creation

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Logo and Custom Graphics

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Brand and Tagline Creation

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Website Build

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Co-created custom, targeted website copy

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SEO Details - file names, pages & products

BRIEF

A supplier of the finest craft woods, this business was originally named Craftwood Suppliers. A very obvious name for what the business sells; but one that isn’t very memorable and didn’t strike the fancy of owner, Sara T’eo. She shared the name that excited her, the one that had only been living in her dreams at that point – and the spirit and brand of Wood Dragon Hoard began to emerge.

Through multiple brand strategy sessions and a significant amount of effort put into thoughtfully answering the questions in BE is for Brand’s custom developed brand strategy worksheets – the dragon came to life through brand style and voice. In addition, the functionality and content of the site was improved and the addition of a wholesale version of the site is launching this business to new levels!

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Brand Strategy Development

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Wholesale Client Login with Net Terms

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Website User Testing

Brilliantly Branded Content Creation for the Wood Dragon Hoard

From a mega menu drop down, to a dynamic multi-image header, smart categories, a wholesale login that automatically displays wholesale pricing, special discounts and net terms – this Shopify site flexes the muscle that other e-commerce platforms can’t handle with the same ease of use.

The rich content that was developed is apparent in the about, the process, types of wood, customer work and testimonies and FAQ pages. Special care was taken with the brand voice and the gentle but firm roar of the dragon imbues this site with warmth and inspiration. Take a moment to peruse the images below to experience the dragon and its figured wood treasure trove.

Dynamic home page header 1 of 3 images.

Dynamic home page header 2 of 3 images.

Dynamic home page header 3 of 3 images.

Drop down Mega Menu allows customers to easily shop and navigate directly to their desired products.

Below the fold of the home page begins to tell the story of the Wood Dragon Hoard's commitment to our environment while still showcasing products in a visually engaging way.

More inviting visuals to encourage website visitors to shop specific collections along with customer testimonials.

Weaving the story into the brand is always a priority at BE is for Brand.

Sharing the story about the people behind the brand is a genuine and intimate way to build connection.

The process for this industry is of utmost importance when dealing with one of nature's most valued treasures.

Building value for your customers where it is truthful and makes sense speaks to the integrity of a brand.

Sharing high level knowledge with your audience is another value add. Taking the time to create this kind of content shows passion, dedication and care for your work. Wood Types - 1 of 3

Wood types - 2 of 3

Wood Types - 3 of 3

When your customers are fans, you know you're doing something right.

Major bonus when your customers are masters at their craft.

And excited to share their fan love for your products!

Again, taking the time to create content pays off. This FAQ page answers commonly asked questions as well as highlights topics some may not even know to ask. Another valuable educational resource.

Converting a retail shop into a wholesale shop isn't a simple process for many e-commerce platforms, but Shopify's 3rd party developers made it not only easy, but very functional.

Logo Design

The Dragon came alive in the logo along side a hibiscus and kapa inspired patterning, as a nod to Hawai’i and the gorgeous woods ethically imported from the islands. Embracing the ancient lore around dragons, the font selection is old world and playful. This logo is an attention grabber and naturally piques the curiosity encouraging one to find out more.

Click the images below to expand

RESULTS

The website is not only generating sales but has opened up potential with the incorporation of the wholesale side of the business. The Wood Dragon Hoard retail customers enjoy shopping the site, the ease of navigating to their favorite cuts and types of beautifully figured wood – plus the inspiration they receive from the gorgeous photographs of fellow customer work sprinkled throughout the site. Its wholesale customers are now able to choose their purchase terms and view their discount as they browse the catalogs saving their time time on manual or mental calculations.

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